Privacy Policy

For further information regarding third party partners integrated into our titles, please visit Appendix A.

For “Interest Based Advertisements” and “Precise Location Data” disclosures, please see section 12.

Introduction

usasega.com, its subsidiaries and affiliates (together “usasega.com” or “usasega.com”, individually a “usasega.com”) are committed to protecting the privacy and security of your personal information. The term “personal information” used herein also includes “personal data” and equivalent terms, as such terms are defined under applicable laws.

usasega.com collects different types of information from you, including personal information, when you use our mobile, online and downloadable products and services (together, the “Products”). This Privacy Policy explains how we collect, use and protect your personal information when you use our Products or interact with us. usasega.com is responsible for collecting and using your personal information. See the “Your questions and how to contact us” section of this Privacy Policy for more details.

By using our Products you acknowledge that you have read and understood the terms of this Privacy Policy, including how we use your personal information.

usasega.com is a valid licensee and participating member of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To help protect your privacy, we have voluntarily undertaken this privacy initiative and have had all of the Products where this Privacy Policy and an ESRB Privacy Certified seal are displayed, reviewed and certified by ESRB Privacy Certified to meet established online data collection, use and disclosure practices. As a licensee of this privacy program, we are subject to audits of our Products and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified. In addition, for U.S. users of our Products, we adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for the Mobile Environment.

We reserve the right to update this Privacy Policy from time to time by changing it as it applies to your use of any of our Products. We want you to enjoy using our Products and urge you to be cautious whenever disclosing personal information – in our Products or elsewhere.

SUMMARY

Our Privacy Policy will help explain what information we collect, how we use it and what options you have in relation to it.

We will only collect and process personal information about you where we have a lawful basis in your country. As stated throughout this Privacy Policy, our lawful bases include consent (where you have given consent to, for example, receive updates and marketing emails), contract (where processing is necessary for the performance of a contract with you (e.g. to supply the Products you have requested)), to comply with our legal obligations, and our general business operations.

1. Information we collect and receive

We collect personal information about you and the devices you use to access and interact with us and our Products. We collect:

(a) Registration information:	you give us when you sign up to access our Products
(b) Billing information:	provided by you and/or third party stores
(c) Technical and device information:	information from your mobile or computer device when you use our Products
(d) Feedback / surveys / user research:	your questions, suggestions or views on our Products
(e) Information from publicly available online sources:	information that has been made publicly available by you on the Internet, including third party platforms (such as Facebook or Twitter)
(f) Information about your use of our Products:	information we collect when you use our Products
(g) Information about your participation in Sweepstakes:	information you provide to us when you participate in our sweepstakes
(h) Information from anti-cheat and anti-hacking technologies:	information that helps us to ensure our Products are used in a fair and lawful manner
(i) Information from live operations software tools used to make changes, updates, or improvements to a Product (“LiveOps software”):	information that is processed by third party LiveOps software when you use our Products
(j) Events and Programs	information you provide when you register for or attend an event or program that we host, sponsor, or attend

In connection with your visits and interactions with us through the Products, we may automatically collect information about you and the devices you use to access our Products and interact with us. We may also collect information about you from affiliates, unaffiliated third parties (such as log-in services, stores, social networks, business partners, service providers, and operators of gaming and app platforms who carry out various activities and services to support our Products (“Platform Operators”)), publicly available sources, and other account holders.

(A) REGISTRATION INFORMATION

When you register or sign up to use our Products (or a usasega.com account associated with our Products) we may collect information about you, including your name, contact details, username, age or date of birth, gender, communication and privacy preferences and additional information that you chose to provide. You may be required to register with your Platform Operator account ID to use certain features within our Products. We may also collect your contact information so that you can sign up to receive usasega.com’s marketing communications.

You can choose to sign up for our Products using third-party connection or log-in services such as your Facebook account. If you access the Products through a third party service, you may allow us to have access to and store certain information from your social network profile. This information may include your name, username, date of birth, contact details, profile picture, your “likes,” and your list of friends, depending on your settings on such services. If you do not wish to have this information disclosed, do not use a social networking connection to access the Products. For a description of how social networking sites handle your personal information, please refer to their privacy policies and terms of use. Social networking companies have features that may permit you to modify your privacy settings.

(B) BILLING INFORMATION

We or our third-party payment processors may collect payment information such as credit or debit card details (including expiration dates) and other billing information such as your name and address. We may collect this information from you and/or third party stores that have been authorized to sell our Products.

(C) TECHNICAL AND DEVICE INFORMATION

When you access our Products, we may collect technical information from the devices you use to access our Products and interact with us. This includes identifying devices that are connected to the Internet, hardware settings, components of your devices, installed software, updates and plugins to facilitate the use of our Products. We may automatically collect information such as your operating system and the version of that operating system, IP address (the unique address which identifies your device on the internet from which we may derive general location information, like city and state), your browser type, browser language preferences, unique device identifiers, advertising identifiers, and information about the mobile network you use. We may also collect usage data, such as when, how often and how long you interact with our Products, websites and services, the specific features you use and pages you visit, error logs, other system activity, and pages or applications through or from which you access our Products.

We, and/or our service providers may use cookies and similar technologies (including but not limited to web beacons and tracking pixels) (collectively “cookies”), or collect data about your device(s) to understand how you navigate through and interact with our Products, to learn what content is popular, to enhance the Products and provide you with a more relevant and personalized experience, for authentication and advertising purposes, to save your communication and privacy preferences, and to collect certain usage, device and general location information as described above. We may also collect this kind of information when you interact with email messages or other communications we send you. You can learn more by reviewing our Cookies Policy. Please note that if you delete or choose not to accept cookies from us, you may miss out on certain features of our Products.

(D) FEEDBACK / SURVEYS / USER RESEARCH

We will collect personal information from the messages and reviews you post on our social channels and forums, or other platforms where you can sign up for a usasega.com account associated with our Products, and when you contact us, for example with a question, problem or comment.

If you decide to participate in our surveys, you may be asked to provide information, such as your name, age, general location (country or U.S. state), gender and e-mail address (and other information relevant to the survey, for instance information about your gaming platforms and habits).

From time to time, usasega.com carries out user research testing sessions to obtain feedback from our customers about our Products. When you participate in these sessions, we may ask you to provide your personal information including your name, address, age, general location (country or U.S. state), gender and email address (and other information relevant to the testing session, for instance information about your gaming platforms and habits). usasega.com may also film and record these sessions with your permission.

(E) INFORMATION FROM PUBLICLY AVAILABLE ONLINE SOURCES

We may collect and analyze information that you have made publicly available on the internet or through third party platforms such as Facebook, Twitter, Reddit, and other public forums. The data that usasega.com collects may include a Facebook comment, a Tweet, or a post on a public forum about usasega.com or our Products.

(F) INFORMATION ABOUT YOUR USE OF OUR PRODUCTS

We collect information from your web browser about the way you use our Products. We may also collect analytical information about usasega.com or our Products from the notifications or messages you post or send online as well as what you search for, look at and engage with. Information obtained from social features used within our Products, such as in-game communications, forums, and chat functionality, may be stored, copied or used by usasega.com or our third party service providers.

When you visit or use our Products we collect, process and combine information about your use of those Products, such as your IP address, Platform Operator account information (e.g. the pseudonymised user ID associated with your Xbox or Steam account), hardware and software information, and aggregate gameplay data, usage data and purchase histories.

We may collect information about you and your use of Products, including sales data and gameplay data related to your interactions with our Products, including player performance statistics, in-game actions, character options, and other similar in-game data. We may also receive such information from Platform Operators.

Platform Operators (such as Valve for the Steam digital download platform) may provide us with information (such as pseudonymised Steam IDs) to help optimise our offerings to you and to help us understand how you are using our Products.

(G) INFORMATION ABOUT YOUR PARTICIPATION IN SWEEPSTAKES

When you participate in a sweepstake organized by usasega.com, we may ask you to provide certain personal information, such as your name, email address, country of origin and other identifiers, such as the User ID for the Platform Operator that you use to access our Products (e.g. Steam ID). You may also be required to submit other information in relation to the sweepstake, such as a photograph or video of yourself.

Winners may be required to provide their address for the purpose of usasega.com delivering the prizes. When cash prizes are awarded, you may be prompted to register with our authorized third-party partner that will handle the issuing of the prize payments on our behalf.

The sweepstake you participate in will have its own terms and conditions, which will set out the specific requirements in more detail.

(H) INFORMATION FROM ANTI-CHEAT AND ANTI-HACKING TECHNOLOGIES

usasega.com strives to ensure that anyone who interacts with our Products, or participates in our competitions and tournaments, does so in a fair and lawful manner. usasega.com may utilise anti-cheat and/or anti-hacking technologies to collect certain personal identifiers relating to your use of our Products.

(I) INFORMATION FROM LIVEOPS SOFTWARE

If you play a Product that uses LiveOps software, that third party software will collect certain personal information about you as required by that service. The third-party LiveOps software may process and store this personal information in accordance with the third party’s privacy policy. The software may also allow usasega.com to collect data analytics relating to your use of the Product.

Examples of data that may be collected include a unique user account ID, IP address, how often you play, your progress through the game and information about your gaming device.

(J) EVENTS AND PROGRAMS

If you register for or attend an event or program that we host, sponsor, or attend, we may receive information such as your name, email address, phone number, and other information related to your attendance at the event or program from those who interact with or express interested in usasega.com or our Products.

2. Our use of collected information

We may use the collected information to:

Provide, operate, improve, maintain and secure our Products and services;
Process transactions, deliver Products and provide customer support and services;
Verify your identity, age or other information, and prevent fraud, unauthorized use and illegal activities in our Products;
Communicate with you, including responding to your requests and enquiries;
Send you promotional communications, if you have consented to receive such communications from usasega.com and its marketing partners, about our Products, offers, events, and promotions, including information about Products, services or features we think you may be interested in;
Manage your account and your preferences;
Personalize your experience with our Products, and present content and features that are tailored to you;
Understand and analyze trends, usage and activities in connection with our Products, including identifying which content and features are popular;
Conduct surveys, sweepstakes, contests, and other promotional activities;
Develop new Products and services;
Debug and improve our Products and services;
Enforce our terms of service and other agreements;
Comply with legal obligations, including requests from law enforcement and other public authorities;
Fulfill any other purpose for which you provide the information or otherwise give your consent.

We may combine information we receive from you, information about you that we receive from other sources (including other usasega.com Entities), and information that we have collected automatically. This information may be used to provide, maintain and improve the content and functionality of our Products.

We may share your personal information in the following circumstances:

Within the usasega.com Group: We may share your personal information within the usasega.com Group of companies, which includes our subsidiaries and affiliates, for the purposes described in this Privacy Policy.
With Service Providers: We share information with unaffiliated companies that perform services on our behalf, such as payment processing, data storage, hosting and maintenance, analytics, customer service, marketing, advertising, and sweepstakes administration.
With Platform Operators: We may share information with the operators of gaming and app platforms (e.g., Valve for Steam, Sony for PlayStation, Microsoft for Xbox) for purposes related to the operation and support of our Products on those platforms.
For Legal Reasons: We may disclose information if we believe it is reasonably necessary to comply with a law, regulation, legal process or governmental request; to enforce our terms of service or other agreements; to protect the security or integrity of our Products or services; or to protect the rights, property, safety, or security of usasega.com, our users, or others.
With Your Consent: We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.
In Connection with a Business Transfer: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you, for various business purposes.

4. Legal basis for processing personal information (EEA/UK/other regions)

Our lawful bases for processing your personal information include:

Performance of a Contract: The processing is necessary for the performance of a contract to which you are a party (e.g., to provide the Product you have purchased) or to take steps at your request prior to entering into a contract.
Consent: Where you have given your clear, informed consent for specific processing activities (e.g., to receive marketing communications).
Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, provided such interests are not overridden by your rights and interests. Our legitimate interests include operating, improving and securing our Products and services, fraud prevention, and direct marketing.
Legal Obligation: The processing is necessary for compliance with a legal obligation to which we are subject.

5. Your choices and rights

You have choices regarding the personal information we collect and how it is used:

Account Information: You can review and update certain account information by logging into your account settings.
Marketing Communications: You can opt out of receiving marketing emails from usasega.com by following the unsubscribe instructions in those emails. Please note that you may still receive non-marketing, transactional communications related to your account or Products.
Cookies: Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies. Please refer to our Cookies Policy for more information. If you choose to remove or reject cookies, it may affect certain features or services of our Products.
Push Notifications: You can opt out of receiving push notifications from our mobile applications through your device settings.
Do Not Track: Some browsers offer a “Do Not Track” feature. Our Products do not currently respond to “Do Not Track” signals.

Depending on your jurisdiction (such as if you are located in the European Economic Area (EEA), the United Kingdom (UK), or certain U.S. states), you may have additional data protection rights. These may include the right to:

Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Object to or restrict our processing of your personal information.
Request the transfer (data portability) of your personal information to another service provider.
Withdraw your consent at any time, where processing is based on consent.
Not be discriminated against for exercising your rights.

To exercise these rights, please contact us using the details in the “Your questions and how to contact us” section below. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.

6. Data security

usasega.com implements technical and organizational measures designed to protect the security of your personal information and to help prevent unauthorized access, use, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. International data transfers

usasega.com is a global company. Your personal information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. We take steps to ensure that your personal information receives an adequate level of protection in the countries in which we process it. These steps include implementing standard contractual clauses approved by relevant authorities. By using our Products, you consent to the transfer of your information to these countries.

8. Data retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with Products and services, to comply with our legal obligations (such as tax, accounting, or legal requirements), to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include the nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

9. Children’s privacy

Our Products are not directed to children under the age of 13 (or a higher age as defined by local law). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information.

10. Third-party services and content

Our Products may contain links to third-party websites, services, or advertisements that are not operated by us. This Privacy Policy does not address the privacy, information, or other practices of any third parties. We encourage you to review the privacy policies of any third-party sites or services you access.

11. Changes to this privacy policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through our Products, by email, or by other means, as appropriate, and update the “Last Updated” date at the top of this policy. Your continued use of our Products after such notice constitutes your acceptance of the updated Privacy Policy.

12. Interest-based advertising and precise location data

Interest-Based Advertising: We or our advertising partners may use cookies and similar technologies to collect information about your online activities over time and across different websites and services to provide you with interest-based advertising. You can opt out of receiving interest-based ads from participating companies by visiting the opt-out pages provided by the Digital Advertising Alliance or the Network Advertising Initiative. App users may opt out through their device settings.

Precise Location Data: We do not collect precise, real-time location information (like GPS data) through our Products without your explicit opt-in consent. If a specific Product requests such permission, it will be clear and separate, and you may choose not to grant it.

13. Your questions and how to contact us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your data protection rights, please contact us:

usasega.com
Privacy Office
usasega.com

To contact our Data Protection Officer for the EEA/UK, please use the contact details above.

14. Dispute resolution / ESRB Privacy Certified

If you have a privacy-related complaint, please contact us first at the address above. usasega.com is a licensee of the ESRB Privacy Certified Program. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by usasega.com, please visit the ESRB Privacy Certified website for more information or to file a complaint.

Appendix A: Third Party Partners

For a list of third party partners (such as analytics and advertising providers) that may be integrated into our specific titles, please visit: usasega.com